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Prepared by AliraLink for KW Commercial

KW
KW Commercial / Strategy Research
January 2026
Working Document
Las Vegas Ā· San Diego Ā· Los Angeles LV Ā· SD Ā· LA

Digital Marketing Strategy Research

Three-site brand strategy with verified market data across Las Vegas, San Diego, and Los Angeles.

ā€¢

Strategy Overview

Review each section of the digital strategy. Click any card to dive deeper. Questions requiring your input are marked with a count.

Strategic Overview - Three-site architecture with six strategic pillars
Market Data
Competitive analysis of 14 CRE brokers. Industry benchmarks and market context for Las Vegas, San Diego, and Los Angeles.
šŸ“Š 14 competitors ā“ 3 questions
Brand & Site Strategy
Three-site architecture with audience segmentation. MyCommercial brand family positioning and visual identity.
ā“ 4 questions
Audience Funnels
Lead capture flows for tenants, sellers, buyers, and investors. List building strategy and conversion triggers.
ā“ 5 questions
Velocity Levers
Team capacity and acceleration options. Who handles what ā€” David, writer, VA, and AI roles clearly defined.
ā“ 6 questions
Phased Timeline
Three-phase rollout plan. Foundation, content engine, and scaling milestones with success metrics.
ā“ 4 questions
Risk Awareness
Common pitfalls in CRE digital marketing. Content, lead management, and technical challenges to avoid.
āš ļø 8 pitfalls ā“ 5 questions
Foundational Decisions
This strategy is built on the following decisions:
1
Three-Site Architecture
kwcommercial.properties (corporate), mycommercialvalue.com (seller lead-gen), and a content site (domain TBD).
2
City-Specific Pages
Dedicated pages for Las Vegas, San Diego, and Los Angeles with localized SEO.
3
Phased Implementation
Start with current resources, scale as needed. Automation comes after foundation is solid.
If these don't align with your vision, note concerns in any section's comments.
Total Questions: 27
Answer the questions in each section to help us tailor the strategy to your specific situation. Your answers are saved automatically. Use the Review tab to see all questions in one place.
1

Competitive Landscape Data

Analysis of 14 Las Vegas CRE competitors reveals significant gaps in digital presence. Most brokers have basic websites but lack lead capture, content strategy, and market positioning.

Commercial real estate market data - Las Vegas, San Diego, Los Angeles vacancy rates and competitor gaps
14%
Have market insights
14%
Have testimonials
29%
Have lead capture
21%
Publish content
Discussion Point
These gaps may represent opportunities. The question is which ones align with your strengths and where you'd want to differentiate. Not all gaps need to be filled.
Key Insight
92% of CRE prospects search online, but only 14% of competitors offer market insights. This gap may represent a differentiation opportunity worth considering.
Industry Benchmark Data 5 key metrics
92%

CRE prospects searching online

Data suggests digital presence is increasingly expected

Placester 2026
277% more

LinkedIn vs FB/Twitter leads (B2B)

Data suggests LinkedIn may offer stronger B2B lead potential

HubSpot
40% better

Email vs social conversion

Higher conversion suggests email lists can be effective

Promodo 2026
27

Touchpoints before conversion

15 digital + 12 human interactions

Forrester
97%

Brokerages using AI

High adoption indicates AI content assistance is widespread

Delta Media 2026
Market Context (3 Markets) Las Vegas Ā· San Diego Ā· Los Angeles

Licensed in all three markets with distinct opportunities in each:

Las Vegas
Industrial
12.8%
Retail
5.3%
Office
20.5%
San Diego
Industrial
7.2%
Retail
4.3%
Office
13.8%
Los Angeles
Industrial
4.6%
Retail
~5%
Office
24%

Low (<10%) Medium (10-15%) High (>15%)

Market Insight
LA Office Alert: Significant commercial loan maturities in 2026 may create distressed acquisition opportunities. SD Life Sciences: 26.5% vacancy in specialized space = niche positioning opportunity.
Questions -Market Strategy
Your answers here will shape content prioritization, lead form targeting, and which market pages we build first.
  • Q1: What percentage of your current deals come from each market?
    Example: "70% Vegas, 20% San Diego, 10% LA" ā€” This determines content weighting and ad spend allocation.
  • Q2: Which property types do you prefer working with in each market?
    Industrial is tight in LA (4.6%) but looser in Vegas (12.8%). Office is distressed in LA (24%) ā€” opportunity or avoid? Retail is tight everywhere.
  • Q3: Are there specific submarkets within LA or SD you focus on?
    LA is huge ā€” Inland Empire industrial? Downtown office? Orange County retail? San Diego life sciences corridor?
Section 1 of 9
2

Brand & Site Strategy

Three-site "MyCommercial" brand family approach. Each site serves a distinct purpose with consistent color palette but different personalities.

Three-Site Brand Family

Content / Market Intel
mycommercial______.com
Purpose Market insights, SEO, education
Audience Investors, tenants, watchers
Tone Approachable, educational
Background Clean white
Typography Readable serif + friendly
Seller Lead Generation
mycommercialvalue.com
Purpose Property valuation leads
Audience Property owners, sellers
Tone Helpful, actionable
Background Clean white
Typography Clear, conversion-focused
Corporate / Authority
kwcommercial.properties
Purpose Company authority, listings
Audience Serious buyers, partners
Tone Professional, direct
Background Dark
Typography Bold sans-serif
Questions -Brand & Domain
Third site domain name TBD. Concept: "mycommercial______.com" to create brand family with mycommercialvalue.com.
  • Q4: Which domain name resonates most for the content/intel site?
    Options: mycommercial______.com, mycommercialinsider.com, mycommercialintel.com, mycommercialguide.com, mycommercialedge.com ā€” Check availability and preference.

Three-Site Architecture

mycommercial______.com
Content Hub / SEO Engine
Educate
mycommercialvalue.com
Lead Generation / Conversion
Convert
kwcommercial.properties
Authority / Transactions
Shared Infrastructure
RealNex CRM KW Brand Colors Unified Analytics Cross-Links

Different People Want Different Things

Sellers
"What's my property worth?"
mycommercialvalue.com
Investors
"Show me the market data"
Content Site
Tenants
"Help me find space"
Content Site
Partners
"Is this broker legit?"
kwcommercial.properties

Multi-Site Architecture: Potential Benefits

01
SEO Power
Each site ranks for different keyword clusters. More surface area in search results.
02
Better Conversion
Industry benchmarks suggest single-purpose sites often show 2-3x higher conversion rates.
03
Brand Flexibility
Test messaging on content site. Keep corporate site buttoned-up.
04
Clear Analytics
Know exactly which site drives which leads. Better attribution.
05
Right Tone
Educational content feels wrong on a corporate site. Give each audience what they expect.

Each Site Captures Different Searches

Content Site
"las vegas industrial vacancy rates"
"commercial real estate market trends"
"san diego retail space guide"
"CRE investment analysis"
mycommercialvalue.com
"what is my commercial property worth"
"commercial property valuation"
"sell my warehouse building"
"commercial appraisal near me"
kwcommercial.properties
"KW Commercial las vegas"
"David Houle broker"
"commercial broker san diego"
"los angeles CRE broker"

Honest Assessment

Multi-Site Advantages
  • 3x SEO surface area
  • Better conversion per site
  • Right tone for each audience
  • Clear lead attribution
  • Test without risk to main brand
  • Scalable content engine
Considerations
  • More sites to maintain
  • Need consistent branding
  • More complex analytics setup
  • Content spread across domains
  • Higher initial setup effort
  • Requires clear internal linking

Customer Journey Through the Ecosystem

Customer journey: Discover, Learn, Engage, Consult, Close

Audience Segments by Site

mycommercialvalue.com
Property Sellers
Need Valuation, representation
Free property valuation form
Balloon Payment Owners
Need Refinance/sell options
Balloon payment guide
mycommercial______.com
Investors
Need Deal flow, market intel
Investment alerts signup
Tenants
Need Space search assistance
Space requirements form
Market Watchers
Need Data, trends, reports
Newsletter subscription
kwcommercial.properties
Buyers (Owner-Occupants)
Need Property acquisition
Buyer consultation form
Industry Partners
Need Referral opportunities
Partner inquiry
Questions -Site Phasing & Audience
Three sites = more SEO surface area but more to maintain. Your answers determine build order and resource allocation.
  • Q5: Rank these audiences by revenue potential for YOUR business (1-5):
    Property Sellers, Balloon Payment Owners, Investors, Buyers (Owner-Occupants), Tenants, Market Watchers ā€” This determines which lead forms and content we prioritize.
  • Q6: Would you rather launch two sites strong or three sites lean?
    Option A: kwcommercial.properties + mycommercialvalue.com first, third site later. Option B: All three simultaneously with lighter content.
  • Q7: What's your average deal size by audience type?
    Example: "Seller rep = $500K avg commission, Tenant rep = $50K avg, Investor = $200K avg" ā€” Helps prioritize high-value segments.
Section 2 of 9
4

Velocity Levers

Current resources and how each lever can be accelerated. Color-coded by who handles what.

Velocity levers - David, VA, Bryan, and AI Tools combining for momentum
Team Summary
4 resources: You (strategy/approvals), VA (admin), Bryan (tech/content), AI (drafts/graphics)
Current Team Capacity 4 resources
Resource Availability Handles
You Limited (running business) CRE expertise, approvals, client relationships, RealNex
VA Available Template tasks, scheduling, data entry, formatting
Bryan Development + Strategy Website, SEO engine, content direction, AI integration
AI Tools On-demand Content drafts, graphics, email sequences, analysis
Foundation Levers (One-Time Setup) 7 setup tasks
Lever Owner AI Assist External? Impact
Website build Bryan Code assist ā€”
SEO content engine Bryan Content generation ā€”
RealNex MP Premier You ā€” ā€”
Lead forms (5 audiences) Bryan ā€” ā€”
Google Business (3 cities) VA ā€” ā€”
LinkedIn optimization You + Bryan Profile copy ā€”
Professional photography ā€” ā€” Photographer
Content Engine Levers (Ongoing) 6 recurring activities
Lever Owner AI Assist External? Frequency
Blog articles Bryan direction AI first drafts ā€” Weekly
Market reports You data AI format ā€” Quarterly
LinkedIn posts Bryan direction AI drafts ā€” 3x/week
Social graphics VA executes AI generate ā€” 3-5x/week
Email newsletter Bryan direction AI drafts ā€” Bi-weekly
Case studies You input AI narrative ā€” As deals close
Separate Project: Automated Content Engine
The automated content engine (AI-assisted blog posts, market reports, social content) is a separate project we can work on together. I'm building similar systems for other clients, so there's shared infrastructure and learnings we can leverage.
Questions - Velocity & Resources
Your bandwidth and preferences determine how fast we can move and what level of oversight each content type needs.
  • Q8: How many hours per week can you dedicate to content review/approval?
    Be realistic: 1-2 hours? 3-5 hours? This determines whether we need pre-approved templates or case-by-case review.
  • Q9: Which content types MUST have your direct approval before publishing?
    Options: All content, only case studies/deal announcements, only client-facing emails, only blog posts with your name. Some can run with lighter oversight.
  • Q10: What's your preferred communication channel for approvals?
    Email, Slack, text, shared doc comments? We'll design the workflow around your preference.

Scaling Approach

We start with current team resources and scale up as needed. This progression depends on your available resources, scope, and pace preferences.

1
Start: Current Team
12-16 weeks
  • You (strategy, relationships, approvals)
  • VA (data entry, scheduling, admin tasks)
  • Bryan (technical build, integrations)

Foundation phase - establish workflows and prove concept before adding resources.

2
Scale: Add AI Assistance
Reduces to 8-12 weeks
  • AI drafts content (you review/approve)
  • AI generates graphics and market visuals
  • Parallel workflows - multiple tracks at once

Productivity multiplier - same team, 50-60% faster output with AI tools.

3
Optional: Add Designer
Reduces to 4-6 weeks
  • Dedicated visual design resources
  • Custom identity per site
  • Maximum parallelization of all tracks

Premium acceleration - consider if timeline is critical or for future site launches.

Resource Dependency
This scaling path assumes current team composition. If you have other team members or partners who can contribute, timelines may compress further. Let's discuss your full resource picture.
  • Q11: Who else in your network could contribute to this project?
    Other agents in your office, referral partners, KW Commercial corporate resources, existing vendors?
  • Q12: What's your comfort level with AI-assisted content creation?
    AI drafts that you review vs. fully manual. Most brokers find AI saves 50%+ time on market reports, listing descriptions, social posts.
  • Q13: Is there a launch date or event driving the timeline?
    This helps us determine whether to start lean or accelerate with additional resources from the beginning.
Section 4 of 9
5

Phased Timeline

Proposed phases assuming AI-assisted scenario. Adjust based on speed decision above.

Strategic Growth Roadmap - 4 phases: Foundation, Content Engine, Amplify, Optimize
Weeks 1-4
Foundation
  • Website structure & core pages
  • RealNex MP Premier configuration
  • Lead capture forms (priority audiences)
  • LinkedIn profile optimization
  • Professional photography session
Weeks 5-8
Content Engine
  • SEO content automation live
  • Weekly blog publishing begins
  • Email nurture sequences active
  • Social media cadence established
  • First market report published
Weeks 9-12
Amplify
  • RealCampaigns drip sequences
  • Balloon payment outreach begins
  • Partner cultivation active
  • Google Business profiles optimized
  • First case studies / deal tombstones created
Ongoing
Optimize
  • Double down on what's working
  • Cut underperforming channels
  • Scale successful content types
  • Expand into adjacent niches
  • Continuous improvement cycle
Questions -Checkpoints & Success Metrics
How will we know if the strategy is working? Define success criteria before we start.
  • Q14: What does "success" look like at 90 days?
    Options: X leads per month, Y consultation calls, Z deals in pipeline, specific revenue target, LinkedIn follower count, newsletter subscribers. Pick 2-3 primary metrics.
  • Q15: What's your current monthly lead volume (baseline)?
    Understanding current baseline helps measure improvement. Example: "5 inbound leads/month" ā†’ target "15 leads/month" = 3x improvement.
  • Q16: How do you currently track leads and deals?
    RealNex CRM only? Spreadsheet? Nothing formal? We'll integrate digital leads into whatever system you use.
  • Q17: What would make you STOP or PIVOT the strategy?
    Define failure criteria: "If we don't see X by week 8, we should reconsider Y." Prevents sunk cost fallacy.
Section 5 of 9
3

Audience Funnels & List Building

Each audience enters through different content, joins a relevant list, and converts when ready. Tenant representation provides faster cycles while we build the full engine.

Google's Messy Middle - Buyer journey with exploration and evaluation loops mapped to funnel stages

The Funnel Strategy

šŸ“”
Attract
Get noticed
šŸŽÆ
Capture
Get contact info
šŸ“§
Nurture
Build trust
šŸ¤
Convert
Start conversation
āœ“
Close
Win the deal
ā†’
ā†’
ā†’
ā†’
Channels
  • LinkedIn posts
  • Instagram content
  • SEO / Google
  • Referral partners
Lead Magnets
  • Market reports
  • Property valuations
  • Tenant search form
  • Newsletter signup
Automation
  • Email sequences
  • Property alerts
  • Market updates
  • RealCampaigns
Triggers
  • Consultation request
  • Valuation inquiry
  • Space requirements
  • Direct reply
Actions
  • Site tour / meeting
  • BOV presentation
  • Listing agreement
  • Deal negotiation
Why This Matters
Each stage has specific activities and tools. The goal is to move contacts from "aware of David" to "working with David." RealNex automates the middle stages (nurture ā†’ convert), so you focus on closing deals, not chasing leads.
Audience-Specific Lists 5 audience types mapped
Audience Entry Content List/Capture Lead Trigger
Tenants "Space available" posts, tenant guides, lease tips Tenant search list Submits space requirements
Sellers Valuation content, market reports, balloon payment info Property alerts list Requests valuation or listing
Buyers (Owner-Occupants) "Own vs. lease" content, property availability, market reports Buyer search list Submits buyer consultation form
Investors Deal analysis, cap rate trends, market intel Investment insights list Submits investment criteria
Market Watchers Blog posts, market commentary, data reports Newsletter subscribers Engages with higher-intent content
Short-Term Focus: Tenant Rep
Tenant representation has a faster cycle than sales. Zero cost to the tenant (landlord pays commission). Build relationships while the seller/investor pipeline develops. Tenants relocate every 3-7 years, creating repeat opportunities.
Content ā†’ List ā†’ Lead Flow 3 funnel workflows

Tenant Funnel (Short-Term Priority)

  • Attract:
    "Looking for space?" LinkedIn posts, lease expiry content
  • Capture:
    Space requirements form, tenant guide download
  • Convert:
    Site tour scheduling, lease negotiation

Seller/Investor Funnel (Long-Term Build)

  • Attract:
    Market reports, valuation content, balloon payment alerts
  • Capture:
    Property valuation form, investment criteria form
  • Convert:
    Listing agreement, investment representation

Buyer Funnel (Owner-Occupants)

  • Attract:
    Property alerts, "own vs. lease" content, market availability
  • Capture:
    Buyer consultation form, property search criteria
  • Convert:
    Buyer representation, property tours, acquisition

Content Strategy: Sources to Audience Lists

Content strategy sourcing - Past clients, staff experience, proven winners, and owner expertise feeding into content engine distributed to audience-specific lists
Questions -Funnel & Content Strategy
Understanding your current network and content comfort level helps determine which funnel approach may fit best.
  • Q18: Which audience do you have the most existing relationships with?
    Tenants, investors, property owners, other brokers? Consider amplifying where you already have credibility.
  • Q19: What topics do people ALREADY ask you about?
    Market trends? Valuation methods? Lease negotiation tips? Balloon payment options? These become your first content pillars.
  • Q20: Do you prefer short-term wins (tenant rep) or long-term pipeline (seller/investor)?
    Tenant deals close faster but smaller. Seller/investor deals are larger but take longer. This affects funnel priority.
  • Q21: What existing content or materials do you have?
    Past presentations, market reports, email templates, case study notes? We can repurpose existing assets rather than starting from scratch.
Section 3 of 9
6

RealNex Competitive Edge

RealNex provides capabilities most competitors don't leverage. These are potential differentiators if we build workflows around them.

Capability Competitive Edge Workflow Opportunity
Loan maturity data Contact owners BEFORE balloon due Proactive outreach sequences
Predictive analytics Highest-probability sellers Prioritized prospecting lists
100K+ prospect database Scale that smaller brokers lack Segmented campaigns
RealCampaigns automation Consistent follow-up at scale Drip sequences for each audience
Future: RealNex Automation
RealNex integration (NavigatorPRO loan maturity data, RealCampaigns drip sequences, RealBlasts outreach) is part of the Automated Content Engine project. We'll scope this separately once the foundation is in place.
7

Research Status & Open Items

Status of research items and remaining questions that need your input.

Supporting Research Documents

Competitive Analysis Industry Trends Audience Journeys Strategic Recommendations v2 Velocity Levers Round 2 Discovery

Resolved (Data Now Available)

  • ✓ San Diego & Los Angeles market data
    Vacancy rates, rents, and trends now populated in Section 1. Sources: Cushman & Wakefield, CBRE, JLL.
  • ✓ Industry benchmark statistics verified
    All major stats confirmed with 2026 sources. Added citations throughout document.

Open Items - Need Your Input

  • Q22: Name your top 3 referral partners in each market
    Lenders, CPAs, attorneys you already work with or want to cultivate. We'll build partnership outreach around these.

Future Considerations (Deferred)

Deferred to future
These items could be addressed after foundation is complete: investor portal requirements, audio/podcast content, personal brand narrative development. Photography option: one-time shoot to start (headshots, office, key properties).
8

Common Pitfalls & Risk Awareness

Multi-site CRE digital strategies have common failure modes documented in the industry. Understanding these upfront can inform planning decisions.

Risk Awareness & Mitigation Strategy - Multi-site, CRE-specific, and Content/Lead risks with mitigations
Summary
12 common pitfalls across multi-site, CRE-specific, and content/lead categories. Each has suggested mitigations based on industry experience.
Multi-Site Management 4 pitfalls
Pitfall Risk Mitigation
Content drift Sites become inconsistent in messaging/branding over time Style guide, templates, regular audits
Maintenance burden 3x updates, security patches, hosting issues Shared hosting/platform, VA checklist
SEO cannibalization Your own sites compete for same keywords Distinct keyword focus per site
Analytics complexity Hard to track full journey across sites Cross-domain tracking, unified dashboard
CRE-Specific Challenges 4 pitfalls
Pitfall Risk Mitigation
Long attribution window Deal closes 12+ months after first touch ā€” hard to prove ROI Track touchpoints, not just "last click"
Tire-kicker leads "Free valuation" attracts people not ready to sell Qualify with form questions, phone screen
Relationship business Digital supplements but doesn't replace referrals Content supports conversations, doesn't replace them
Market cycles Strategy launches during downturn, looks like failure Set realistic expectations, track leading indicators
Content & Lead Management 5 pitfalls
Pitfall Risk Mitigation
Publishing fatigue Can't maintain 3x/week cadence long-term Start smaller, build systems first
AI content penalties Google devalues low-quality generated content AI assists, human reviews and adds expertise
Stale market data Reports with outdated vacancy rates damage credibility Quarterly refresh schedule, date-stamp everything
Follow-up overwhelm More leads than capacity to handle well Automated nurture for cold, focus time on hot
Response time CRE leads expect fast response, especially investors Alerts, templates, VA first-response
Questions - Risk Tolerance & Capacity
Understanding your capacity and risk tolerance helps us right-size the strategy and set realistic expectations.
  • Q23: How many inbound leads per week can you realistically follow up on personally?
    Be honest ā€” 5? 10? 20? This determines whether we optimize for volume or quality, and how much automation we need.
  • Q24: What's your tolerance for "unqualified" leads in exchange for volume?
    Free valuation forms get more submissions but lower quality. Gated content (requiring more info) gets fewer but more serious inquiries.
  • Q25: How long are you willing to wait before judging the strategy's success?
    CRE deals take months to close. SEO takes 3-6 months to show results. If we need wins in 30 days, the approach changes significantly.
  • Q26: What percentage of your current business comes from referrals vs. inbound?
    If it's 90% referrals, digital is additive. If it's 50/50, digital could significantly move the needle. This sets ROI expectations.
  • Q27: Have you tried digital marketing before? What worked or didn't?
    Past experience (good or bad) helps us avoid repeating mistakes and build on what's worked.
Section 8 of 9
āœ“

Review Your Answers

Review and complete all questions before submitting. Answered questions are collapsed by default.

0
Answered
27
Pending
Market Strategy 3 questions
Q1: What percentage of your current deals come from each market?
Pending
Q2: Which property types do you prefer working with in each market?
Pending
Q3: Are there specific submarkets within LA or SD you focus on?
Pending
Brand & Domain 1 question
Q4: Which domain name resonates most for the content/intel site?
Pending
Audiences & Phasing 3 questions
Q5: Rank these audiences by revenue potential for YOUR business (1-5)
Pending
Q6: Would you rather launch two sites strong or three sites lean?
Pending
Q7: What's your average deal size by audience type?
Pending
Velocity & Resources 6 questions
Q8: How many hours per week can you dedicate to content review/approval?
Pending
Q9: Which content types MUST have your direct approval before publishing?
Pending
Q10: What's your preferred communication channel for approvals?
Pending
Q11: Who else in your network could contribute to this project?
Pending
Q12: What's your comfort level with AI-assisted content creation?
Pending
Q13: Is there a launch date or event driving the timeline?
Pending
Success Metrics 4 questions
Q14: What does "success" look like at 90 days?
Pending
Q15: What's your current monthly lead volume (baseline)?
Pending
Q16: How do you currently track leads and deals?
Pending
Q17: What would make you STOP or PIVOT the strategy?
Pending
Content & Funnels 4 questions
Q18: Which audience do you have the most existing relationships with?
Pending
Q19: What topics do people ALREADY ask you about?
Pending
Q20: Do you prefer short-term wins (tenant rep) or long-term pipeline (seller/investor)?
Pending
Q21: What existing content or materials do you have?
Pending
Partnerships 1 question
Q22: Name your top 3 referral partners in each market
Pending
Risk & Capacity 5 questions
Q23: How many inbound leads per week can you realistically follow up on personally?
Pending
Q24: What's your tolerance for "unqualified" leads in exchange for volume?
Pending
Q25: How long are you willing to wait before judging the strategy's success?
Pending
Q26: What percentage of your current business comes from referrals vs. inbound?
Pending
Q27: Have you tried digital marketing before? What worked or didn't?
Pending

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9

Sources & Citations

All market data and statistics verified January 2026. Links provided for reference.

Marketing & Lead Generation

  • ā€¢ Placester ā€” Real Estate Marketing Trends 2026 (92% CRE online search)
  • ā€¢ HubSpot ā€” B2B Marketing Insights (LinkedIn 277% more leads)
  • ā€¢ Promodo ā€” Real Estate Marketing Benchmarks 2026 (Email 40% better conversion)
  • ā€¢ Forrester / B2B Marketing Zone ā€” Touchpoints Report (27 touchpoints)
  • ā€¢ Delta Media ā€” AI Survey January 2026 (97% brokerages using AI)

Las Vegas Market Data

  • ā€¢ Cushman & Wakefield ā€” Las Vegas MarketBeats Q4 2025
  • ā€¢ JLL ā€” Las Vegas Industrial Market Dynamics
  • ā€¢ Avison Young ā€” Las Vegas Retail Market Report

San Diego Market Data

  • ā€¢ Cushman & Wakefield ā€” San Diego MarketBeats Q4 2025
  • ā€¢ CBRE ā€” 2025 U.S. Real Estate Market Outlook
  • ā€¢ SCCAI ā€” Southern California Commercial Real Estate Outlook

Los Angeles Market Data

  • ā€¢ Cushman & Wakefield ā€” Greater Los Angeles MarketBeats Q4 2025
  • ā€¢ KEYZ Commercial ā€” Southern California Cap Rates 2025 Outlook
  • ā€¢ CommercialCafe ā€” National Office Market Report

Competitive Analysis